Semicon West 2010 was an important show for Palomar, most especially due to the launch of Palomar's new 3800 Ultra Flexible Die Bonder. The 3800 highlight features include 3.5 micron repeatability, 3 sigma and 2600 UPH. Palomar's booth saw lots of traffic, lots of interested eyes fascinated with the 3800's sophisticated and aesthetically pleasing design and mechanics.
Here are some highlighted reflections:
- Like most US trade shows, smaller, less equipment and less well-attended than a decade ago. Certainly a sign of the times: the impact of the internet and the dominance of Asia as a target market for semiconductor equipment
- Even so, the trade show remains a great forum for prospective buyers to directly see and compare competitive products and companies all in one location. There is still no substitute for going down to the lot and ‘kicking the tires’ when you’re in the market.
- Palomar was distinctive at Semicon 2010 as one of the very few companies that had a new product to show. And Palomar had done extensive pre-show promotion to generate excitement and curiosity surrounding the launch of its new product. You could feel it in the air.
- For Palomar, the combination of a new product launch and strengthening in the semiconductor capital equipment market made Semicon 2010 one of its best trade shows in years.
Laurie Roth, Market Research Consultant, used the words "upbeat" to describe this years show. She also talks about the new challenges contract manufacturers will face in the near future: in essence, the applications methods and solutions are there, it will just be a matter of which method to use. It was certainly upbeat, exhibitor attendance was higher than the last few years and certainly visitor traffic was way up.
Let me share with you 2 video interviews conducted on site at the Palomar booth, during the show.
First up, Laurie Roth, a semiconductor industry veteran:
Next up, Jim Hisert from Indium Corporation, talks about Palomar's new 3800 ultra flexible die bonder and its new ergonomic features. Jim also discusses how Palomar's 3800 large work area is a major benefit to customers with high mix/low-medium volume mircoelectronics manufacturers - the ability to customize across a wide variety of applications.